REGULATIONS ON RESPECTING AND PROTECTING THE CULTURAL INTELLECTUAL PROPERTY OF LOCAL COMMUNITIES

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I. PURPOSE & SCOPE OF APPLICATION

  1. Purpose
  • Execute Accor Group’s global sustainable development strategy, aiming to build Pullman Ninh Binh into a green, responsible hospitality destination closely connected with local culture.
  • Ensure that all business, communication, design, and service experiences at the hotel respect, preserve, and do not unlawfully exploit the cultural intellectual property and traditions of local communities.
  1. Scope of Application
  • Applicable to all departments, divisions, personnel (Heartists), partners, and service suppliers working at Pullman Ninh Binh Hotel.

II. ACCOR GROUP’S HERITAGE AND SUSTAINABLE CULTURAL COMMITMENTS

Towards the 2030 milestone, Accor Group has set specific strategic goals related to social responsibility and community culture:

  1. 46% reduction in carbon emissions
  1. 60% reduction in food waste
  1. Commitment to respecting local cultural heritage, ensuring commercial activities do not infringe upon or unlawfully commercialize the intellectual property, arts, and traditions of host communities.

III. REGULATIONS ON RESPECTING AND PROTECTING THE CULTURAL INTELLECTUAL PROPERTY OF LOCAL COMMUNITIES

  1. Regulations for In-House Guests and Media Partners

All Heartists are responsible for guiding, supporting, and directing guests and partners to practice:

  1. Respect heritage culture: Encourage guests and partners to cherish the cultural and historical values of the Ninh Binh ancient capital when experiencing services or joining tours connected by the hotel.
  1. Appropriate use of cultural imagery: When filming, photographing, or promoting, ensure no distortion, misrepresentation, or misuse of local cultural symbols, traditional costumes, and customs.
  1. Transparent cooperation with local artisans: All art displays, musical performances, or traditional handicraft showcases at the hotel must have consensus, copyright acknowledgment, and bring fair benefits to the local community.

  1. Regulations for Heartists

1. Marketing & Communications:

Marketing & Communications: All design posters, promotional videos, event publications, or digital content utilizing local cultural materials must have their origins vetted, strictly avoiding unauthorized copying or offending community cultural values.

2. Operations & Guest Experience:

Operations & Guest Experience: When designing cultural experience programs, culinary offerings, or souvenirs for guests, must cooperate directly with cooperatives, artisans, or local communities, ensuring maximum rights and respect for their cultural creativity.

3. Procurement:

Procurement: Ensure 100% of handicrafts, gifts, and decorative items purchased for the hotel do not violate the intellectual property rights of local traditional craft villages.

4. Internal Accountability:

Reporting IP Violations: If discovering any third party or partner wrongfully exploiting local cultural images, branding, or IP resources within the hotel premises, Heartists must report immediately to management for handling.

5. Sustainable Cultural Ambassadors:

Sustainable Cultural Ambassadors: Every Heartist is a green cultural ambassador, proactively conveying authentic and correct cultural stories of Ninh Binh to guests, contributing to the protection and honor of community intelligence.

The collective action and commitment of every Heartist is the key for Pullman Ninh Binh to build a sustainable accommodation environment, create high-class experiences, and spread green values to the community.