REGULATIONS ON PROTECTION OF HISTORICAL RELICS, CULTURAL HERITAGE AND SPIRITUAL SITES
I. PURPOSE & SCOPE OF APPLICATION
- Purpose
- To ensure that all operational, business, tourism service, and guest experience activities at Pullman Ninh Binh fully comply with the laws of Vietnam, UNESCO conventions, and Accor Group’s sustainability standards regarding the protection of local historical sites, cultural heritage, and spiritual locations. Furthermore, to raise awareness among employees (Heartists) and in-house guests regarding respect for and preservation of local historical, cultural, spiritual, and heritage values.
- Scope of Application
- Applies to the Management Board, Heads of Departments, all Heartists, as well as business partners, tour operators, and transport service providers contracted with Pullman Ninh Binh.
II. STANDARD PROCEDURES
- Compliance with local laws and regulations:
- The People & Culture (P&C) Department, in coordination with the Ninh Binh Department of Culture and Sports and Department of Tourism, shall regularly review and update regulations related to historical sites, heritage, and spiritual locations.
- Ensure all tour programs and cultural experiences organized or partnered by the hotel are fully licensed and strictly adhere to conservation boundaries specified for each heritage site.
- Guest Communication & Code of Conduct
- Information Provision: Front Office and Guest Experience teams shall proactively provide information, print/digital guidebooks on polite behavior guidelines when visiting historical sites, temples, and pagodas in Ninh Binh (e.g., Hoa Lu Ancient Capital, Bai Dinh Pagoda, Thai Vi Temple, Trang An…).
- Dress Code: Recommend and advise guests to wear polite, modest attire (covering shoulders and knees) when visiting religious or spiritual structures.
- Behavior & Etiquette: Remind guests to maintain quietness, avoid loud noises or rushing, refrain from touching artifacts/statues, and refrain from climbing on historic structures.
- Photography/Videography: Guide guests to respect signage prohibiting photography or filming in restricted or sacred areas.
- Protection of Artifacts, Landscape & Architecture
- Strictly prohibit any form of vandalism, graffiti, carving, taking stones/artifacts, or defacing historical and natural landscapes at heritage sites.
- Avoid organizing events, commercial photoshoots, or entertainment activities with excessive sound levels or high-intensity lighting that negatively impact the original state of historical monuments or the tranquility of spiritual sites.
- Vetting Partners & Tour Guides
- The hotel shall only contract with tour operators and transportation companies holding valid legal business licenses and formal commitments to heritage preservation rules.
- Ensure all tour guides serving Pullman Ninh Binh guests possess valid official Tour Guide Licenses issued by competent authorities, demonstrate accurate historical knowledge, respect heritage values, and deliver authentic information without distorting history.
- Staff Training & Awareness
- The P&C Department shall conduct training sessions on Ninh Binh cultural heritage awareness and legal regulations at least twice a year for all staff.
Every Heartist must understand local heritage and spiritual sites to provide accurate guidance to guests, acting as a true “Cultural & Heritage Ambassador.”
III. INCIDENT MANAGEMENT & VIOLATIONS
- Immediate Action:
- Upon identifying any non-compliant behavior by guests or staff, accompanying guides/staff must politely and tactfully intervene to cease the violation immediately (e.g., touching ancient artifacts, littering at sacred places, wearing inappropriate attire).
- Incident Reporting:
- In the event of damage to artifacts or severe violations of heritage laws, staff must immediately record details and report to the Duty Manager and General Manager.
- Authorities Cooperation:
- Security Department and Executive Management shall cooperate fully with Heritage Management Boards and local authorities to resolve matters in accordance with statutory regulations.



